U.S. Energy Foundation | The Reliable Grid Project

Objective: To build a brand and website that establishes the Reliable Grid Project as credible thought leaders in the clean energy space.

Skills Utilized: Art Direction, Brand Development, UX/UI

Project Details

  • I was the art director and experience design lead on this project with some of my responsibilities including running a brand discovery workshop with our client, creating a visual identity system, and eventually building wireframes for our web team. I also worked closely with our lead UX designer to ensure the newly established brand was executed in the website build.

  • When beginning this design sprint, the Reliable Grid Project didn’t exist yet. Our clients needed an established brand and website so that media outlets, policy makers, and the general public took them seriously.

  • Our main goal was to build a brand and website that accurately reflects the Reliable Grid Project’s values. By doing so, we hoped to equip them with the tools they needed to succeed and become thought leaders in the clean energy space.

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This project was a joy even though we had a really tight timeline, and that was due to how wonderful our client team was! The Reliable Grid Project staff members are filled to the brim with great ideas, and that made working with them incredibly special. If you haven’t already, be sure to check out their website at reliablegrid.org.

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