For this project I was the lead designer and illustrator and worked alongside my art director. I built out 40+ illustrations, as well as numerous forms of design collateral.

During the COVID-19 pandemic, the U.S. Department of Veterans Affairs issued national guidance limiting in-person services and adjusting facility protocols to protect Veterans and VA staff from risk of infection. The Birmingham VA Health Care System (BVAHCS) in Alabama needed a way to communicate its updated safety measures to the local Veteran audience — and that’s where we came in.

I started by creating a unique illustrated look to make the Moving Forward campaign materials approachable and easy to understand. This new Moving Forward brand identity for BVAHCS included a toolkit of signage, banners, and graphics that clearly conveyed the new safety measures and guidance.